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The intent of almost every poster is to convey some information to many people in a very short time - the glance that we can afford while hurrying through our lives. As a result, to paraphrase Milton Glaser in his book Graphic Design, the poster "...assumes that the audience addressed has an a priori understanding of the vocabulary...It conveys information based on the audience's previous understanding. Because (it) deals with familiar forms, much of it depends on the cliché." But in the right hands a cliché can become a reenergized symbol, a new mode of perception with deep aesthetic appeal - a work of art. Moreover, a poster based on the understandings of its viewers must necessarily reflect the culture of those viewers; posters provide us with hints of history - for us Jewish history.