The Jewish National Fund (JNF) published this silk screen poster to advertise the organization’s role in forest creation. “Keeping Israel Green” refers not to the current ecological usage of green, but rather to the green fields and forests of Israel. Regreening of the land is a central tenet of Zionism and has been the goal of the JNF since its founding in 1901. The organization has raised funds for, among other projects, acquiring land, supporting farming communities, afforestation, and development of the infrastructure that supports such projects. The simple, charming image in modernist primary colors against a white background immediately states the Zionist message – the JNF loves the green trees that symbolize the return of the Jews to the Land. This is a prime example of good poster art – simple image with a message made clear immediately.
The poster is undated but may be from the 1970’s-80’s. Since it is directed to an American audience (There is no reference to the Keren Kayemet LeYisrael.) and has no indication of the printer or artist, it may have been printed in the U.S. (Although all English JNF posters have been printed in Israel.) The poster, backed onto acid free linen, is in good condition; bright and clean with small repairs to the green field; there are 2 very small round stains at the bottom center, faint fading in random places on the blue border, a small repaired tear on the bottom edge, and indications of four repaired tack holes at the corners.The poster will arrive rolled in a sturdy tube.
Height – 26 7/8”, width – 18 7/8“