The JNF (KKL) employed modernist designs in the 60’s for the posters they issued. This 1965 adertisement for the Maccabi Forest near Modiim is a marvelous example. Solid colored icons representing trees and an Olympic-style torch with a bright red flame sit on the paper’s white background. The Maccabi World Union is the sports organization that, among other activities, organizes the Maccabi Games held every 4th year in Israel. Thus, this is an advertisement for two different fund raising organizations. The poster is in very good condition with handling creases and minor edge bruising. It is initialed (perhaps Z M) in the plate.
sheet height – 38“, sheet width – 27 1/4“