In the mid-1960s The Henry S. Levy & Sons Bakery published a series of advertising posters that were put up on subway station walls throughout New York City. These clever posters clearly attracted attention; we often meet people who remember them and smile. The advertising campaign was also innovative in that a food company whose primary customers had been Jewish was directing its advertising to a non-Jewish audience. This was an important social statement as Jews, though still sensitive to past anti-Semitism, were at the time moving into the American mainstream.
This particular poster, featuring a Native American eating what appears to be a pastrami sandwich on rye, apparently is the rarest of the 6 posters in the series. Unique to this poster, among the six, is the notation on the bottom left edge. “Copyright 1967 Henry S. Levy & Sons, Inc. A Contemporary Classic Poster distributed exclusively by Darien House, Inc, New York City.” The owner of the poster house had seen the ad on the side of a truck and requested that the Levy company reprint the poster for resale. The poster is in excellent condition.
sheet dimensions: height – 45 in, width – 29 1/2 in