The Shapiro’s Kosher Wine advertisement may well be a major icon of Jewish-American culinary art. The concept of, “the wine you can almost cut with a knife” reminds us of a taste from past Shabbats – for some with a shudder and for others with fondness. But while the Schapiro’s winery is now gone, Manischewitz fortunately still soldiers on. This Schapiro’s ad is printed on card stock and presumably was meant to hang in a store. Undated, but probably from the middle of the 20th century; note the price of a bottle in the lower right. The card has been restored and backed onto acid-free linen. Small pieces of the upper and lower left corners have been replaced; there are small repaired tears along the left, right and bottom edges. Overall the image is clean and bright – a striking piece of ephemera. Will be shipped flat.
height – 10 5/8″; width – 20 3/8″