Although undated, we believe that this Telma store card is from the 70’s – 80’s. The ad promotes Telma instant soups. The graphic suggests that (presumably) hot water and a dried powder are being mixed together in a cup to make a gourmet concoction. And the consumer has a choice from among chicken, beef, onion and tomato. An excellently designed commercial image with the bright eye-catching yellow and a simple graphic that immediately “tells” us how to use what is being advertised. The card is in excellent condition – there are no visible creases or losses and the color is still bright.
height – 19 1/2 “, width – 13 3/4“